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| PMA BULLETIN 3/2007 | 23 May 2007 |
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California Cherry Advisory Board's Jim Culbertson reports:
"The Bing cherry season is just about ready to move into full swing, with fruit available until around June 22. First arrivals in Australia are expected early next week. Peak harvest is forecast between May 26 and June 15.
The weather has been excellent and fruit quality should be outstanding. Fruit size has been good and should continue to be so. Buyers should be able to buy with confidence on both quantity and quality. This is the type of year we have been looking for and it's here.
Below are photos taken on Friday, showing Bing cherries near Lodi. The colour shows that the fruit had a few more days to go before harvest."
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Merchandisers are visiting over 350 stores this week in all mainland capital cities (except Perth, where access is still banned), supplying merchandising information and point of sale materials. For additional supplies, click here to order.
Effective merchandising ideas include:
- Position cherries in the front 1/3 of your store
- Display 3 cartons or more for additional impact
- Use false bottoms to bulk up displays and
- Use secondary locations to increase exposure
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This year's cherry crop from the US Pacific Northwest looks to be a boomer; cherry grower-shippers are confident they will ship around 270,000 cartons (5kg) to Australia this season, up 50,000 cartons on the previous record in 2005.
Good news for Australian marketers and consumers is the availability of fruit later in the season, according to Keith Hu, Director of International Marketing with Northwest Cherry Growers. This means cherries from Washington and Oregon should be shipped until mid to late August.
To watch the cherries grow, visit the three Northwest cherry live web cams (in the morning before its dark in the Northwest) at www.nwcherries.com
The accompanying photo shows cherry orchards in autumn in the Hood River area of northern Oregon.
Click image to enlarge
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"Save the Date"
Sydney, Friday 3 August
(With welcoming Reception Thursday evening 2nd August)
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