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Early guesses say the California cherry crop could be about two weeks late and as small as 3 million cartons (18lb), according to this week's 'The Packer', the US weekly trade newspaper. This would put it in the neighbourhood of last season's modest crop of 3.5 million cartons.
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A normal-sized fresh cherry crop would be 6 million to 7 million cartons, said Jim Culbertson, executive manager of the California Cherry Advisory Board. The CCAB Board is meeting this week and a more accurate forecast will then be circulated.
A lot of the reduced production is with early varieties at the front end of the season, in late April and May. Marketers said this season's crop will offer plenty of promotion opportunities in June.
Promotions with Australian independent retailers will kick off in the week of 5 June. New "Cherish the Thought…" point of sale (A3 and A4 posters, consumer leaflets) and merchandising guides will be distributed through merchandisers visiting stores, as well as through California cherry wholesalers.
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This season is shaping as an excellent year for cherry growers in the Northwest (Washington, Oregon and Idaho). With the crop running 8 to 10 days later than normal, there should be good supplies in the market from late June and running well into August.
Northwest Cherry Growers president BJ Thurlby is in Australia and New Zealand this week and we should obtain a more up-to-date picture during his visit.
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"Mastering the Supply Chain - Industry Trends"
Sydney 1 June
Register now for the PMA's outstanding event at the Sydney Harbour Marriott at Circular Quay, Sydney on Thursday 1st June.
Joining US retailer Steve Junqueiro of Save Mart Supermarkets and food service executive Janet Erickson from the Del Taco restaurant chain is an outstanding panel from the Australian fresh produce industry.
The panelists are Michael Batycki, Woolworths Supermarkets, Sydney; Ian Pavey, Coles Supermarkets, Melbourne; Fabian Carniel, Mulgowie Farming Company, Queensland; Damian George, Simon George & Sons Pty Ltd, Brisbane; Bill Chalk, Southern Cross Produce, Sydney; and David Harris, Harris Farm Markets, Sydney.
Click here to download the registration brochure, then complete and return to us.
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