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| PMA BULLETIN 4/2007 | June 2007 |
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The California Bing cherry harvest is in full swing. The accompanying photo shows some of the fruit being graded and packed in the Lodi area.
Good supplies of excellent quality fruit can be expected until mid/late June, with production areas inland from Monterey a major source of late fruit for Australia.
For additional A3 or A4 promotion posters or consumer leaflets click here to order.
Click image to enlarge
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The Northwest cherry harvest is just starting, with Northwest Cherry Growers expecting a crop about 10 percent lighter than last year's record crop.
Good news for Australian marketers and consumers is the availability of fruit later in the season. August production is forecast to be up by almost 40 per cent on last year, to around 23,000 tonnes.
Click image to enlarge |
This year's promotions include in-store sampling, merchandising, point of sale posters and leaflets for retailers, industry updates and trade press advertising. The main image for this year's promotions is shown on the accompanying poster (click image to enlarge). For promotion materials click here to order.
This season you can watch the cherries grow via webcams in three orchards across the Pacific Northwest. To visit the orchards (in the morning before it is dark in the US) go to www.nwcherries.com
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| Cherry Weather Monitoring | |
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With the California Bing cherry harvest in full swing and Northwest cherries just starting, 10 day weather forecasts for towns in the growing regions can be found at www.weather.com
In both California and Washington there is no rain forecast and temperatures are going to be ideal for cherries, with warm days and cool nights.
In California some of the Zip Codes to enter:
| Lodi | 95240 |
| Stockton | 95201 |
| Hollister | 95023 |
Some representative Washington and Oregon zip codes to enter include:
| Yakima | 98901 |
| The Dalles | 97058 |
| Wenatchee | 98801 |
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The Produce Marketing Association's annual conference for the Australian and New Zealand fresh produce industries will be held at Sydney's Darling Harbour on Friday 3rd August.
The conference will provide a focus on two critical issues for the industry:
- Global Trends in Consolidation and
- Supermarket Growth and Development
International speakers, together with panelists drawn from PMA's Australian and New Zealand membership, will feature on the programme.
For more details and to register for the conference, simply contact us as shown below.
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