The first of the Northwest cherries are here this week, with shipments of the early variety Chelan. Increasing volumes can now be expected with the season running through to August.

A major part of this year's promotion activity revolves around retail support, as the consumer's decision to purchase is almost always made in store. To help build sales, wobblers, A3 posters and a Northwest Cherry Product and Merchandising Guide have been produced.

Distribution will be direct to over 200 stores through merchandiser visits, along with materials being