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In this issue:
2/200624 April 2006
California Cherries
 

"Better late than never" is the latest report from California Cherry Advisory Board Executive Manager Jim Culbertson.

Harvest of Bing cherries should start about May 29 in small volumes with larger quantities coming June 7 to June 20. The season should reach into the first week in July, he says.

Weather this past week has been mild and sunny and the mood of the industry reflects this turn around in the weather.

The majority of the crop has been delayed at least three weeks and timing is variable Jim observes.

The accompanying photos reflect the fact that trees still have blooms showing along with green leaves and set fruit at various stages of growth. They also some good crops and many which need to grow some more before we know what fruit will remain.

Importers and retailers should be very cautious about promotions and features with early cherries and consult with their suppliers closely.

Click images to enlarge.

        


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Northwest Cherries
 

The industry's preliminary crop forecast meeting in early April estimated the Northwest cherry crop is going to be about a week late compared to 2005, according to Keith Hu, International Marketing Director with Northwest Cherry Growers. This is due to the cool weather they are having in the growing regions.

This means main supplies from the Northwest will start in late June, so there should be only minimal overlap with California cherries.
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PMA
 



"Mastering the Supply Chain - Industry Trends"
Sydney 1 June

Registrations open.

Registrations are now open for the Produce Marketing Association's (PMA) major event in Sydney on Thursday 1 June. Click here to view the Registration Brochure. You can then print, complete and fax or mail your registration details to us.
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Contact
 

John Baker
Chief Executive
john@producemarketing.com.au

Mark Baker
Promotions Coordinator
mark@producemarketing.com.au

Phone:      61 2 9744 6366
Fax: 61 2 9744 8722
Web: www.producemarketing.com.au
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