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Welcome to the first of our 2006 Bulletins. In this and future issues you will receive information about a range of products and promotions, including California cherries, Northwest cherries and New Zealand kiwifruit. We will also be providing information about an important event hosted by the Produce Marketing Association (PMA) in Sydney on 1 June.
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 California Cherry Advisory Board Executive Manager Jim Culbertson reports:
"It has not been easy to determine the cherry crop situation so far.
Weather conditions in California are having an adverse effect on the cherry crop, but to what extent it's still too early to tell. All of the cherry varieties will have later timing this season. Expect most shipments to run at least two weeks behind last season.
 We have a Board of Directors meeting on April 12 at which time we'll discuss the crop size and outlook. I'll update you all at that time if not before."
With the delayed maturity, peak shipments are likely to arrive in Australia from the end of May through to mid/late June.
In future editions we will continue to provide crop updates as they come in, along with information on this season's promotion programme and how to participate.
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Save the Date - 1 June Sydney
"Mastering the Supply Chain - Industry Trends"
The Produce Marketing Association (PMA) returns to Australia on 1st June, when it will present "Mastering The Supply Chain - Industry Trends" in Sydney.
The programme is highly interactive and builds on the experience and success of the initial PMA "Mastering the Supply Chain - Technology" in Melbourne in 2004. Businesses from all sectors across the supply chain will benefit from the information presented.
The half day event at the Sydney Harbour Marriott Hotel will feature a range of international speakers, as well as a panel drawn from PMA's local members.
Keynote speakers from the U.S. include
- Steve Junqueiro, Vice President of Operations, Save Mart Supermarkets and PMA Past Chairman representing the retail sector and
- Janet Erickson, Executive VP, Purchasing & Quality Assurance, Del Taco and PMA Chairman (invited) representing the foodservice sector of the industry.
Joining the PMA keynote speakers will be a panel consisting of members from different areas of the Australian fresh produce industry, including production, marketing, supermarket and independent retailing and food service.
Registration details and further information will provided in the next Bulletin.
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